2018 South Africa eCommerce Report

South Africa Report 2018

The 2018 South Africa E-Commerce Report will appeal to any brand, publisher, or digital marketer looking to understand the attitudes, preferences, and shopping habits of South Africans online.

What you will learn from the report.

  • Demographic profiles of South African online shoppers and offline shoppers
  • Frequency of online shopping and types of products purchased
  • Attitudes towards payment options, delivery times and fees
  • Drivers to increase online shopping frequency (delivery, payment methods, and discounts)
  • The use of price comparison website

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Narratiive is a world leading audience measurement, modelling and verification company.

Combining deep expertise in machine learning & AI modelling with a wide range of partner data sets, we provide the market with a comprehensive, single view of user behaviour across websites, apps, connected TV & email campaigns.

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