South Africa Online April 2020

A little bit less browsing, but definitely more interest in ‘Taste and Food’ category and fine-dining at home!

Top 10 Websites

Overall, the huge growth on website traffic from March somewhat tapered off during April. However, TimesLive, The South African, BusinessInsider and Daily Maverick still experienced double-digit growth in their unique browsers during April. This was due to successful content that attracted strong growth in readership.

 

news24.com 

Pageviews: 135,860,305 – PV MoM change: 1%  – Unique browsers: 10,978,640 – UB MoM change: -9%

timeslive.co.za

Pageviews: 43,188,140 – PV MoM change: 13%  – Unique browsers: 8,193,661 UB MoM change: 11%

iol.co.za

Pageviews: 34,225,697  – PV MoM change: -9%  – Unique browsers: 8,137,007 – UB MoM change: 6%

thesouthafrican.com

Pageviews: 22,198,638 – PV MoM change: 33% – Unique browsers: 6,407,726 – UB MoM change: 27%

BusinessTech.co.za

Pageviews: 18,243,699 – PV MoM change: 19% – Unique browsers: 5,910,517 – UB MoM change: 6%

businessinsider.co.za

Pageviews: 24,828,779 – PV MoM change: 19% – Unique browsers: 5,339,567 – UB MoM change: 16%

citizen.co.za

Pageviews: 19,926,782 – PV MoM change: 15% – Unique browsers: 4,351,863 – UB MoM change: -6%

fin24.com

Pageviews: 15,004,777 – PV MoM change: -7% – Unique browsers: 4,246,012  – UB MoM change: -9%

ewn.co.za

Pageviews: 19,581,006 – PV MoM change: -6% – Unique browsers: 4,154,725 – UB MoM change: -10%

dailymaverick.co.za

Pageviews: 12,878,758 – PV MoM change: 29% – Unique browsers: 3,856,712 – UB MoM change: 28%

 

Top 10 audiences

Not surprisingly, News & Politics jumped to the most popular interest topic for April. Television, Personal finance and Shopping were the largest growing interest segments for the month with 14%, 7% and 5% growth in unique browsers respectively. This is indicative of browsers’ needs at the moment during the lockdown. Entertainment, personal financial concerns and online shopping are top of mind for most online browsers in South Africa during April.

 

News & Politics

Pageviews: 299,329,640 – MoM change: 14% – Unique browsers: 49,985,805 – UB MoM change: 3%

Tech & Computing

Pageviews: 287,396,367 – MoM change: -12% – Unique browsers: 49,464,332 – UB MoM change: 2%

Events & Attractions

Pageviews: 119,851,641 – MoM change: -13% – Unique browsers: 43,517,271 – UB MoM change: -2%

Shopping

Pageviews: 171,924,668 – MoM change:  -4% – Unique browsers: 39,160,259 – UB MoM change: 5%

Business & Finance

Pageviews: 166,637,665 – MoM change: 0% – Unique browsers: 38,545,232 – UB MoM change: -5%

Personal Finance

Pageviews: 111,830,112 – MoM change: 42% – Unique browsers: 37,244,659 – UB MoM change: 7%

Music & Audio

Pageviews: 117,742,214 – MoM change: 1% – Unique browsers: 36,644,816 – UB MoM change: -3%

Careers

Pageviews: 114,857,785 – MoM change: -37% – Unique browsers: 27,599,997 – UB MoM change: -16%

Television

Pageviews: 41,191,579 – MoM change: 15% – Unique browsers: 26,501,354 – UB MoM change: 14%

Automotive

Pageviews: 211,395,850 – MoM change: -1% Unique browsers: 25,478,818 – UB MoM change: -11%

 

Top 10 Apps

Overall, news apps dominate the landscape with a solid month on month growth in unique browsers. However, it was D6 with their school communicator apps that showed the largest month on month growth with 12% for their School communicator app and 25% for their Connect app. This comes as lockdown restrictions ease and parents and scholars seek information and communication from their schools.

 

News24 App

Pageviews: 229,658,241 – MoM change: -3% – Unique browsers: 1,064,784 UB MoM change: 5%

D6 School Communicator

Pageviews: 47,252,849 – MoM change: 37% – Unique browsers: 567,290 – UB MoM change: 12%

Netwerk24 Mobile App

Pageviews: 37,225,374 – MoM change: 17% – Unique browsers: 116,065 – UB MoM change: 7%

NetNuus App

Pageviews: 17,461,858 – MoM change: 14% – Unique browsers: 113,726 – UB MoM change: 5%

D6 Connect App

Pageviews: 4,632,576 – MoM change: 28% – Unique browsers: 82,072 – UB MoM change: 25%

eNCA News Mobile App

Pageviews: 679,878 – MoM change: 21% – Unique browsers: 39,511 – UB MoM change: 6%

BusinessDay App

Pageviews: 1,194,657 – MoM change: 9% – Unique browsers: 16,584 – UB MoM change: 2%

News24 Edge App

Pageviews: 2,003,658 – MoM change: -44% – Unique browsers: 12,527 – UB MoM change: -56%

Daily Kick Mobile App

Pageviews: 3,028 – MoM change: -37% – Unique browsers: 923 – UB MoM change: -19%

Sliced App

Pageviews: 1,149 – MoM change: -34% – Unique browsers: 316 – UB MoM change: -15%

 

Top 10 month on month % change and reasons behind big fluctuations

When looking at the biggest movers for April we can pick out three distinct trends. The first is a need for cooking inspiration with people looking for recipes on Taste and Food and Home websites. Indicating definite fatigue in-home cooking due to lockdown. The second trend is people looking for at-home entertainment with music. Channel-O’s lockdown house party music playlist being a big hit while Smile904 has also done tremendously well during April. The last trend is an interest in Automotive news with April car sales figures being released recently as well as major Auto manufacturers announcing their Covid-19 plans.

 

smile904.fm

Pageviews: 251,564 – PV change: 587% – Unique browsers: 48,848 – UB % change: 559%

channelo.dstv.com

Pageviews: 172,925 – PV change: 257% – Unique browsers: 35,650 – UB % change: 315%

heidelbergnigelheraut.co.za

Pageviews: 179,129 – PV change: 137% – Unique browsers: 109,627 – UB % change: 174%

taste.co.za

Pageviews: 1,425,976 – PV change: 173% – Unique browsers: 478,000 – UB % change: 157%

foodandhome.co.za

Pageviews: 408,003 – PV change: 153% – Unique browsers: 211,768 – UB % change: 156%

graaffreinetadvertiser.com

Pageviews: 187,863 – PV change: 92% – Unique browsers: 103,998 – UB % change: 150%

sabceducation.co.za

Pageviews: 56,624 – PV change: 152% – Unique browsers: 30,040 – UB % change: 145%

benonicitytimes.co.za

Pageviews: 332,377 – PV change: 95% – Unique browsers: 192,780 – UB % change: 132%

autoadvisor.co.za

Pageviews: 36,943 – PV change: 137% – Unique browsers: 23,556 – UB % change: 122%

leisurewheels.co.za

Pageviews: 125,912 – PV change: 191% – Unique browsers: 53,180 – UB % change: 121%

 

Top insights for the month

Top 2 categories 

News

PVs: 747,922,127 – UBs: 54,227,748 – Share: 34.80%

Business

PVs: 101,630,629 – UBs: 18,802,890 – Share: 12.07%

Top 2 interests PVs UBs Share

News & Politics

PVs: 299,329,640 – UBs: 49,985,805 – Share: 7.93%

Tech & Computing

PVs: 287,396,367 – UBs: 49,464,332 – Share: 7.84%

 

— 23.01% of the total market is aged 20 – 24

— 52.35% of all browsers are 20 – 35

— Average visit duration: 3 min 01 sec ( -1,63%)

 13.89 page views per unique browser ( -2.87%)

 83.72% of traffic is from mobile phones ( -0.31%)

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