The Narratiive / IAB South Africa eCommerce Report will appeal to any brand, retail or digital marketing managers looking to understand the online shopping environment in South Africa. This report covers trends in holiday season 2014 versus 2013 across:
- Leading retail sites
- Demographic profiles of online shoppers
- Popular product categories
- Frequency of online purchasing
- Payment systems
- Loyalty programs
- Mobile
IAB Members get 15% discount, contact info@iabsa.net for your discount code.
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