We’ve taken a look at the audience data in South Africa for the Mobile category and have uncovered just what the typical online style + fashion consumer looks like.

According to our data, mobile sites are most commonly visited by people who meet the following criteria:

• Home owner
• Single
• Spends 1-2 hours a day accessing the internet
• Is a joint decision maker in their household
• Purchases books, DVDs, videos & music online
• Is very at ease with computers, cell phones & new technology

Uncover more about South African sports audiences in the following infographic:

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Want to know who makes up the audiences of our other categories?

Click on the categories below to see the top find out about their audiences:

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