This Is What A Business Site Visitor Looks Like In South Africa

We’ve taken a look at the audience data in South Africa for the Business category and have uncovered just what the typical online consumer looks like.

According to our data, business sites are most commonly visited by people who meet the following criteria:

  • Home owner
  • Single
  • Spends 5+ hours a day accessing the internet
  • Is a joint decision maker in their household
  • Purchases books & tickets to events
  • Is very at ease with computers, cell phones & new technology

Uncover more about South African sports audiences in the following infographic:

ZA Business Audience Aug17.png

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Want to know who makes up the audiences of our other categories?

Click on the categories below to see the top find out about their audiences:

All Categories Business
Hobbies + Interests Mobile
News Shopping
Sports Style + Fashion
Technology + Computing Travel

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Are you from a publisher or an agency? Learn more about Narratiive and how we can help you leverage data and use targeted audiences for data-driven marketing.

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Combining deep expertise in machine learning & AI modelling with a wide range of partner data sets, we provide the market with a comprehensive, single view of user behaviour across websites, apps, connected TV & email campaigns.

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