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The other day I heard that an acceptable click-through rate for banner ads was between 0.10% and 0.30%, and that this was common in the industry. This shouldn’t be a surprise to marketers. You only ha …

Our latest South Africa Online infographic will tell you everything you need to know about internet consumption in South Africa for August 2018. This includes what their audience looks like, how they …

Our latest South Africa Online infographic will tell you everything you need to know about internet consumption in South Africa for July 2018. This includes what their audience looks like, how they li …

Our latest South Africa Online infographic will tell you everything you need to know about internet consumption in South Africa for June 2018. This includes what their audience looks like, how they li …

Narratiive today announced the release of a new integrated media planning presentation builder that combines real time audience data with industry accepted best practice for presenting to other busine …

We’ve taken a look at the audience data in South Africa for the Shopping category and have uncovered just what the typical online consumer looks like. According to our data, shopping sites are most co …

Website audiences aren’t always as they seem. While some websites may advertise that their site and content are for one specific demographic, the visitors making up their traffic might be the complete …

How does Ramadan change internet consumption habits in the Middle East? We compare the number of unique browsers online during Ramadan with non-Ramadan days. Ramadan is the ninth month of the Islamic …

We’ve taken a look at the audience data in South Africa for the News category and have uncovered just what the typical online consumer looks like. According to our data, news sites are most commo …

We’ve taken a look at the audience data in South Africa for the Technology + Computing category and have uncovered just what the typical online consumer looks like. According to our data, technology + …

We’ve taken a look at the audience data in South Africa for the Style + Fashion category and have uncovered just what the typical online style + fashion consumer looks like. According to our data, sty …

We’ve taken a look at the audience data in South Africa for the Mobile category and have uncovered just what the typical online style + fashion consumer looks like. According to our data, mobile sites …

Narratiive is a world leading audience measurement, modelling and verification company.

Combining deep expertise in machine learning & AI modelling with a wide range of partner data sets, we provide the market with a comprehensive, single view of user behaviour across websites, apps, connected TV & email campaigns.

Let us help your business today!