What is FIELDWORK?
Short answer
FIELDWORK is the written strategy we build for a business. It sets out who you sell to, what makes you different, where to focus first and the plan to act on it. At Narratiive, it comes before any campaign work.
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What FIELDWORK is for
Most marketing problems start earlier than the marketing. FIELDWORK gives the business one clear view of its opportunity before money goes into content or ads.
What it covers
- who the best customers are and why they buy
- what makes the business different
- the opportunity in the market
- where to focus first
- how the plan turns into creative and campaigns
How it differs from GROUNDWORK
GROUNDWORK is our first look at your business and opportunity, used to shape the discovery call. FIELDWORK is the full strategy that follows if we are a good fit.
What happens after
If you like the thinking, we can bring it to life visually in a SKETCHBOOK, and marketing then runs as a subscription.
Common questions
Do I keep FIELDWORK?
We agree what you receive and how you can use it before you commit.
Is it the same as a brand strategy?
It includes positioning, but it also covers the opportunity and the plan for what to do first.
How long does it take?
It depends on the business. We agree timing on the call.
What does it cost?
There is no fixed price list. Cost is set around the size and ambition of your business and agreed on a call.