What is AI-accelerated marketing?
Short answer
AI-accelerated marketing means people set the strategy and make the judgement calls, and AI speeds up the work: research, first drafts, creative variations and testing. At Narratiive, we use it to give founder-led businesses strategy, creative and campaigns in one subscription.
Last updated:
What people do
People decide who the business is for, what makes it different and what to say.
People approve everything that goes out.
- positioning and strategy
- taste and final approval
- the relationship with you
What AI does
AI does the slow parts faster. It researches markets, drafts copy, produces creative options and helps test what works.
- market and competitor research
- first drafts and variations
- video, image and ad creative
- reporting
What this changes for a founder
You get more finished work, sooner, from one team. You do not need to hire and manage separate specialists for strategy, creative and campaigns.
Where it is not the right fit
If you only need one specialist channel and already have a clear strategy, a specialist may suit you better. We say so on the first call.
Common questions
Is it just ChatGPT writing posts?
No. AI is one tool inside a process led by people. The strategy comes first, and a person approves the work.
Who approves the work?
You and our team. Nothing goes out without a person checking it.
Will it sound like my business?
It should. We start by learning how you speak and what makes you different, then build that into everything.
How does it start?
With GROUNDWORK, a first look at your business and opportunity that shapes our discovery call. See /answers/what-does-ai-led-marketing-cost for how we agree cost.